Real Estate News

WHAT’S NEW…

• From Zillow to sphere: Why you must know the source of your real estate referrals September 17, 2025
  Explore the evolving world of real estate lead generation. Zillow Premier Agents vs referral networks - which strategy wins?
  Brooklee Han
• Groundfloor Lending expands leadership team September 17, 2025
  The recent appointments of Patrick Donoghue as vice president and general manager, Kendall Bazan as vice president of revenue, and Andrew Hurd as vice president of risk mark the next chapter for Groundfloor Lending as it matures into a standalone brand under the Groundfloor umbrella.
  Sarah Wolak
• Florida Realtors builds e-sign tool available nationwide September 17, 2025
  The tool — Sabal Sign — provides unlimited signing sessions, mobile-friendly workflows and compliance with U.S. electronic signature laws.
  Jonathan Delozier
• GoodLife’s Chase Kinder on growing his company’s reverse mortgage presence September 17, 2025
  GoodLife Home Loans is rapidly growing its HECM market share and looking to expand under new wholesale division leader Chase Kinder.
  Neil Pierson
• How will lenders recalibrate as Fed signals path to lower rates? September 17, 2025
  Mortgage lenders are recalibrating ahead of the Federal Reserve’s anticipated monetary easing cycle, rolling out rate promotions, streamlining operations and broadening product menus.
  Flávia Furlan Nunes
• Fed trims rates by 25 bps as inflation lingers, labor market weakens  September 17, 2025
  The Federal Reserve lowered its benchmark interest rate by 25 basis points on Wednesday, setting the target range at 4% to 4.25%.
  Flávia Furlan Nunes
• Coldwell Banker’s Jason Waugh urges agents to ‘own the moment’ in shifting housing market September 17, 2025
  Waugh reminded the audience that downturns typically last three to four years, citing slumps in the 1980s, 1990s and the 2008 housing crash.
  Jonathan Delozier
• American Senior Lending launches EquitySelect solution for retirees September 17, 2025
  EquitySelect, a nonrecourse first-lien home equity loan, offers flexible payments as low as 1% annually and a 40-year fixed term.
  Sarah Wolak
• Credit Union ONE acquires Icon Mortgage September 17, 2025
  Credit Union ONE will retain all employees from Icon Mortgage and "intends to operate the company as a separate mortgage lending affiliate."
  Sarah Wolak
• Disappointing housing permits show why we need 6% mortgage rates September 17, 2025
  We are approaching lower levels of housing permits than we saw during the COVID-19 recession. Homebuilders need lower rates.
  Logan Mohtashami